Independent insurance agency · Tampa Bay, Florida
We make
insurance easy.
Home, auto, recreational vehicle & commercial coverage, with quotes from reputable carriers.
As an independent property and casualty agency in Tampa Bay, Finity Risk compares quotes from reputable carriers and builds coverage around what you actually need.
- Since 2019
- Independent P&C agency
- Many carriers
- One independent agency
- Mon–Thu, 9AM–4PM
- Visits by appointment
Coverage
We've got you covered.
Personal and commercial lines for Florida individuals, families, and businesses. Pick what you need and we'll shop it for you.
Get a QuoteHome & property
Why an independent agency
One agency. Many carriers. Advice that works for you.
One of the biggest reasons to choose an independent insurance agent is that they can place business with multiple insurance companies. They also represent insurers that don't sell directly to consumers. As a result, you'll have access to many different companies and get competitive insurance quotes from a single source.
- We identify coverage gaps and give you multiple options to choose from.
- Regular Annual Reviews keep your policies aligned with your changing needs.
- As a digital agency, you get convenient online access to your documents and easy policy changes.
- Local agents in Tampa with personalized service and guidance on Florida insurance matters.
Why choose Finity Risk Read more about independent agents (opens in a new tab)
The reality of shopping coverage
We understand the challenges with insurance.
When it comes to shopping for insurance, a large majority of consumers are skeptical and confused. We totally understand.
The challenges
Time consuming
Are you wasting way too much time chasing something you truly don't understand?
Too complicated
Are you overwhelmed with all of the companies, coverages, and insurance lingo?
Too expensive
Are you ending up having to pay more out of pocket for coverages you thought you had?
That's why we built Finity Risk around Choice, Trust, and Transparency
Choice
We realize you can choose who you use for your insurance needs. We are honored to be your choice.
Trust
We know insurance can be confusing, and we'll educate you so you truly understand your coverage.
Transparency
We will walk you through the process and take the time to answer all of your questions.
Our story · Founded 2019
Heather loves talking to people about protecting the assets that matter most to them. As founder of Finity Risk, Heather designed the agency in 2019 with amazing associates and partners.
Meet the team.
Real people in Tampa Bay dedicated to making insurance easier. Read their stories

Heather Morales
Chief Executive Officer / Co-Founder

Cassandra Hong
Personal Lines Manager

Cheryl Stephens
Client Service Representative

Heather Marchetta
Client Service Representative

Stephanie Carberry
Client Service Representative

Na’keil Watson
Client Service Representative

Bonnie Chandler
Receptionist
From our Google reviews.
“Heather and her team are great! They are very knowledgeable, friendly, and quick to respond.”
“Hunting for insurance is a dreaded task, but Cassandra at Finity Risk is the antidote. She makes the process easy, convenient, and enjoyable!”
“Ask for Cassandra, she truly goes above and beyond! She cares about you and your personal situation above selling policies that don't fit your needs.”
Need to file a claim?
Find carrier claim phone numbers and websites, plus post-storm assistance resources. Or call us and we'll help you through it.
Ready for a smoother insurance experience?
Get quotes from reputable carriers with a team that takes the time to answer your questions.